New music: Ciara featuring Young Jeezy - Never ever

New music: Ciara featuring Young Jeezy - Never ever...And here we have Ciara's official debut single off of her much delayed album Fantasy ride - titled "Never ever".

Listen: Never ever

Fantasy ride
© 2009 LaFace records, Zomba music group, Sony BMG music entertainment Inc.

Ciara sounds really nice and the beat is certified to knock HARD in the clubs. The song has a very similar sound to Usher's "Love in the club" though, almost too similar: with Polow Da 'Garageband beat jacker' Don on production duties and Young Jeezy contributing a throat infected rap. "Never ever" didn't do much for me at first, but it grows on me more and more with each listen. It doesn't scream out as an obvious choice for a first single, but the song has the potential to do well chart wise if it's promoted and Ciara goes and shoots a hot video for it.

I hope for Ciara's sake that this single does big things and gathers enough momentum to see her Fantasy ride album get a release. Because if this single doesn't do big things, then her arse is in trouble.

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