Music video: Secret - Magic


All these Korean groups be looking the damn same and using each other's sets for music videos. I'm all for moderate recycling and consistency, but Dayum! The music video reminded me of f(x)'s "La cha ta". And that chick with the blonde hair didn't know whether she was coming as Girls' generation's Jessica or going as 4 minute's Hyuna.

The song was a cool change from all of the synth driven, auto-tuned to death songs that K-pop girl groups seem to dropping with a little too much regularity at the moment. But the chorus was annoying, and I couldn't help but think D'ya know, Amerie would have probabaly killed this. These funky songs need fly vocal arrangements, killer hooks and a bit of a wild streak to work; and "Magic" had none of the above.

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