Single review: Ciara - Sorry

Ciara - Sorry | Single review

With nobody caring for Ciara's Crunk'n'B offering "Sweat", Ciara went back to the drawing board to give us "Sorry". Despite Ciara rising to relevance with "Goodies" and "Oh", it was when she delivered "Promise" that everybody truly began to take notice and come to the realization that Ciara does really good R&B slow jams. The problem with this now is that this type of music (at time of writing) doesn't chart too well on the mainstream charts. Then again, nothing Ciara's done aside from "Love Sex Magic" has charted well on any chart, so she's got nothing to lose with "Sorry". Well...she has. But you know what I mean.

Ciara attempts to recapture the essence of "Promise" with this song and she succeeds on some level. But the execution feels so lazy that it never truly clicks in the way "Promise" did and still continues to. "Sorry" as an album track would work nicely. The production is slick and R&B lovers will love the Blackstreet inspired over-use of the talkbox and the slinking bass lines. But there's nothing here to really capture those who weren't into Ciara before. Fans will accept this song as a single, but Ciara's too far gone and in danger of losing her career to release these kinds of songs as singles now. What Ciara really needed was a cross over record to secure her a hit and get One woman army green lit with a release date. You stick songs like these on albums. You don't release them as singles unless you're an artist who has recent hits and a following that the label has faith in to buy whatever rush release comes after. This ain't 1996. Bitch bedda recognize.

Ciara's vocals have never been her gambit, but they are strained to breaking limit here. Her vocals sound as dry as her blonde Rottweiler toned weave looks. There is no way in hell Ciara will be able to pull this song off live. Ciara's vocals are one thing, but the structure of the song is another. The only section of the song which stuck was the line ♪ All you had to do, was say that 'I'm sorry' ♪. There's some pre chorus shit about ♪ I cried and cried and you tried and tried ♪ or some shit. But neither of these verses stick. The song clocks in at almost 5 minutes, which about is the average running time of an old skool R&B slow jam. But in this day and age, it's a minute and a half too long. By the third minute you've heard all there is of the song to hear. There are no chord changes, melody changes or vocal switch ups to break the song up or elevate it. It's just meanders on until the end.

I don't hate "Sorry". It's a nice enough song that you'd listen to it and not skip it if it came on the radio or were played on an album. But neither the song nor the video comes close to touching the likes of "Promise", which begs the question of what exactly Ciara has more to offer if she can't offer anything new or manage to top in any way what she had put out 6 years ago. And in terms of slow jams lamenting a no good n***a who won't apologize, The evolution's "My love" also did it better. A heck of a lot better.



Watch Ciara grind the floor: "Sorry" music video
Reviews: The evolution | Fantasy ride | Basic instinct | Sweat

6 comments:

  1. I actually like the song, This might become something of a hit on the R&B/Urban charts like Brandy's "Put it down". I do think it's a bit of a "Promise" rip off but overall it's better than "Sweat" by a mile and I love the "I cried and cried... " part, but yeah she'll never sing this live lol
    She better get her ass on a stage, any stage and matrix her ass all over it though... even a train platform will get her more exposure than doing nothing lol

    P.S Ciara names her album "one woman army" and then Xtina announces a track on her album called "Army of me" lol, I know the Bjork stans won't give a fuck bet the Ci stans are fuming haha

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    1. That's because the Bjork stans know Xtina can't hold a candle to Bjork in terms of creativity, lyricism, and artistry.

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    2. BYE... we all know that, no need to try and turn everything into Xtina hate lol

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  2. Ciara needs jazze pha to recapture that sound she had her first two albums they had a falling out but no shade but ciara had alot of falling outs with men Ok! this chick better get her life if she thinks she going to win the pop/R&B war with one woman army when Rhianna's navy is in a battleship blowing ciara off the charts.Ciara I need a evolution 2 or i'm need you to have several seats in that order.

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    1. This 5th album of hers won't do a damn thing. "Sweat" flopped before that shit even had a chance to get a video. And whilst "Sorry" may do well on the US R&B / Hip-hop chart, it won't do a thing on the mainstream charts worldwide and THIS is the sector Ciara needs to be a part of for the mass support who will allow her ass to keep a record deal.

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    2. I completely agree !

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