Charli XCX has been EV-ER-EE-WHERE for the past year, in large part due to a song she did with Iggy Azelea that you may have heard of. But I've never really gotten into her. The only song of hers I liked was "Superlove". Nothing else that she had released since that dropped in 2013 had caught my attention. But along came "Doing it".
Produced by man of the moment Ariel Rechtshaid, the song employs a wholly 80s vibe of which has become a signature of his. The original version of the song did not feature Rita Ora. But with Rita being everywhere right now, off the back of a song with Iggy Azalea, featuring as a judge on The Voice UK, starring in Adidas' Superstar campaign alongside Pharrell Williams and David Beckham, and having a stint in the 50 shades of grey movie - Charli's people figured why not slap her on a remix for the European release of the album. Rita adds nothing to the song, but when does she ever?
I don't know how Rita Ora is landing all of these high profile gigs and endorsements at a time when she's not released any music of her own. But either her management are the hottest sharks on the block or Rita's head game is atomic.