Music video: Girls' generation - Paparazzi


It would be nice to get a Girls' generation video which is a bit more dynamic, fun and has more of a context wrapped around the dance sections. Their videos are ALWAYS just a case of all of the girls in matching outfits (or variations of the same outfit), dancing on two to three different sets. Why weren't the pap shots, hotel scenes and the girls amongst the paparazzi generously inter-cut with the main part of the video, instead of being segregated into an overlong intro? Why couldn't we see the day-to-day paparazzi intrusion of Girls' generation played out in the video? The being hounded in airports. The car chases. On the run through the streets. Splashes of news articles and fictional tweets. Sunny snatching cameras in the club. Sooyoung being snapped sticking her fingers down her own throat. Such a missed opportunity to give us a video treatment which goes beyond when we'd expect from these girls. Because no matter the song style, the video will always follow the same formula.

I listen to this song and I'm...like...confused. There is a good song in there somewhere, because I can hear it. But it's a little lost. The verses aren't catchy. The chorus doesn't stick and the song just doesn't hold. Just as I think I'm getting into things YOINK! I'm taken out of the song by a new verse with a new rhythmic pattern with no segway. I'm no Japanese expert. I'm not even a novice. But Girls' generation's Japanese sounds off to me. Their enunciation is slurred and mumbly in places, just another thing which makes it harder for me to get into this song. I don't understand Korean. But when these girls sing in it, I can hear the words and recite them back, even if I have no idea what I'm saying. Can't always say the same when they sing in Japanese.