Hikaru Utada's "Anata" features in a Sony earphones commercial. Ayu is triggered.

Hikaru Utada: Anata x Sony | Random J Pop

It would seem that "Anata" is not exclusive to the Japanese Harry Potter movie that it was originally written for, as the song is also being used in a TV commercial for Sony earphones.

The commercial itself has already been released online in full, but its the behind the scenes video that you'll want to check out, as it features more of Hikaru and the song "Anata" itself.

The shade of Hikaru to star as the face of Sony earphones, meanwhile Ayu is hearing nothing but white noise and her own heartbeat.