Music video: 4 minute - Hot issue


It is raining girl groups in Korea. Literally! JYP's subsidiary Cube entertainment have gone and put out another girl group set to be the next big thing called 4 minute. Peeps within JYP are clearly starting to develop a thing for time.

4 minute's is about as much air time as these girls should be given. The song "Hot issue" is terrible. Did anybody think the opening hook sounded like BoA was singing it!? And did they just jack the break section to The Black eyed peas "My humps"?

4 minute's look comes off like a cuter version of 2NE1's - f**k bubble gum and candy floss. I want edgy with only hints of cute. The music video also looks like it was jacked from 2NE1's space version music video for their debut "Fire", and it even looks like they went and jacked a little of Madonna's "4 minutes" music video too. Granted: videos with lots of flashing lights and space themes isn't new under the sun. Missy Elliott and TLC amongst many others did it years ago with "She's a bitch" and "No scrubs" thanks to the visionary man Hype Williams. But for JYP to come with a video that looks so similar to 2NE1's so soon after they dropped theirs - you can't help but draw immediate comparisons.

I'll take 2NE1 over these girls any day of the week. They lack swagger and judging from the dusty moves in this video, Girls' generation could probably dance these girls under a truck. 4 minute move like a group of Dara and Bom's. Dead pan. No swagger. Dry. Boring. Sleep inducing. You'd think ex-Wonder girl Hyuna would move like she's glad to have a second chance. But nope. She and her girls hit 0 on the swagger scale.

I have a bit of a nasty taste in my mouth right now, because I actually prefer the SNSD-bots to 4 minute. Yes. I gasped myself! I will give these girls another chance. Their next single may be better - which means they have another 4 minutes on the clock to impress me.

I do tend to hate most of the music that comes out of JYP entertainment though. The dude picks good looking folk to roll out as solo artists and groups. But the music he gives them most of the time sucks. The only songs to come of JYP that I genuinely liked have been Wonder girls "Nobody" and 2PM's "Again and again".