Beyoncé pops her pussy on a beach for H&M. Previews another new song, "Standing on the sun".

Still no word on a single or an album release date, but we get another promotional video tied in with an endorsement which includes a new song from Hennes & Mauritzyoncé titled "Standing on the sun", which is rumoured to be written by the woman of the moment, Sia Furler. If you don't know who this woman is by now, then you must have been in a coma for the past 2 years. I won't bring you up to speed. Google the woman and then feel like shit that you had been listening to her shit and singing it in the club like a drunken mess, unbeknownst that she was the woman behind at least 2 of the songs which you subconsciously know all of the words to and wouldn't be able to evict from your memory if you tried.

Beyoncé has trades in her dance rehearsal at Pepsi studios for a tropical pussy pop on a beach wearing H&M bikini's in a video directed by Jonas Åkerlund.



 And just like that Rihanna's streetwalker collection for River Island got royally shat on.

Both song and video are pretty much "Baby boy" 2013. But Hennes &Mauritzyoncé looks hot. As with "Grown woman", whilst the sound of the song is nothing new, it sounds nice. I'm really not getting that sense of a new sound that everybody was talking up concerning Beyoncé's new album though. "Bow down" and "I been on" were hood messes, but at least they were different fodder for Beyoncé. Harder than anything she'd done before and the most lyrically insightful we've gotten from her to date. However, if they feature on this new album of hers alongside "Grown woman" and "Standing on the sun", then this will be yet another inconsistent mess from Beyoncé.

Beyonce is getting money thrown at her by Pepsi on weekdays and has H&M cutting cheques on weekends. And then there's that tour revenue. Be¥onc€ is getting PAID.