Music video: J-Pop's latest girl group FAKY debut with "Better without you"

With Namie officially now sat on her own Avex sub label Dimension point, Ayu flopping like fuck and nobody at Rhythm zone caring enough about Kumi's music to stop it from leaking a month before its release - Avex have decided to crack a whip on some young impressionable bitches who will be begging for their life back if Avex work them how they used to work their roster circa 2001. You'd be hard pressed to tell this song is J-Pop though. Given that it sounds like K-Pop and looks a heck of a lot like it too.

"Better without you" is a crime against a really good chorus. Ruined by verses which sound like your atypical K-Pop mess. No melody, no rhythmic pattern. Just warbles and stuttering vocals over a musical backdrop which sounds like an electric toothbrush with a dying battery and a paper shredder trying to chew a credit card.

I'm beginning to wonder why Avex even bothered to have the girls shoot a music video. They may as well have saved themselves the clothing budget and pay out for the extra's in the club scenes and just had FAKY flash on the screen in every hexadecimal colour for 4 minutes and 49 seconds. And yet again we get girls styled from the Jeremy Scott school of hard cocks. Sports jackets, baseball caps, hi-top trainers, bold printed leggings - all of which we have witnessed South Korea run so far into the grave that Korean entertainment firms could qualify for archaeology. For Avex to have felt that this was the way to go for their new group is sad. Japan has enough K-Pop exports. The last thing it needs is a home grown group performing K-Pop knock offs, regardless of how much better FAKY can sing than Girl's generation.

I will be keeping my eye on these girls in the vein hope that this was just Avex punk'ing everybody for some attention and that FAKY's follow up singles will be a bit less reductive and bastardized. Then again, this is Avex. So that probably won't be the case.