Crystal Kay performs the hits which never were from 'Vivid' in a shopping mall to about 12 people

Crystal's partnership with shopping arcade company Crysta so far has involved her doing shoots for them seasonally. So depending on what time of year you walk through their underground shopping arcade in Nagahoribashi you might see pictures of Crystal plastered around featuring her smiling in front of cherry blossoms, snow, autumn leaves or blinded by a lens flare. In addition to this innovative marketing campaign, Crystal performed a one off gig in their mall back in February. However, Crysta only put the video of the gig up within the first week of April and it's also unlisted on YouTube. Performing in a shopping mall is what artists do when they are first starting out and their life is a struggle. This girl is 10 years plus deep into a career and she's STILL on this shit?! Crystal will be busking at Tokyo station next.

It's nice that Crystal has some form of deal / partnership thing going on. But if she wants to sell copies of an album and have hit singles, she needs to partner with somebody bigger than a company who will throw a few pictures of her in some underground shopping mall in Osaka. This girl needs a BIG collaboration. She needs that UNIQLO exposure Meisa Kuroki was getting. The Adidas originals exposure that Pussy Pamyu was getting. The H&M exposure that Mademoiselle Yulia is currently getting. She needs a song of hers to feature in a J-drama which features a big leading star. She needs the obvious things, all of which we could all reel a list of. But the chances of it happening now for her are as slim as Ayu's chances of selling a milli. It's tragic that the best a girl can get is with a company who reached out to her purely because her name is the same as their company name, minus the L.

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