Music video: Crystal Kay - Dum ditty dumb

With "Busy doing nothing" doing nothing and "Rule your world" not ruling a damn thing, Crystal Kay is back to try and salvage the mess that is her US debut with "Dum ditty dumb" - a song we heard long before "Busy doing rubbish" and "Rule your garbage bin".

Fans have not been impressed with Crystal's offerings so far and judging from her dire chart performance I don't think the record buying public are neither. "Dum ditty dumb" follows the same tired trend as "Busy doing nothing" and "Rule your world", which is that it could have been a really strong song, but it just doesn't gain enough traction because it feels like it's missing that spark to make it something really good. Out of all three of Crystal's singles, I think "Dum ditty dumb" has the best chance of becoming 'something', because it's the catchiest of the trio and it has a really cool video. But the song alone just isn't catchy enough and doesn't knock hard enough.

The music video is one of Crystal's most vibrant offerings. But Crystal feels so detached, because she features so partially in the video. The second the dancing girls start shooting rainbows out of their faces, you forget all about Crystal, regardless of how hot she looks. As cool as I think this video is, Crystal really should have been dancing in this video and sporting a bunch of fly girl looks in some Chinese side street, popping her pussy under some neon lights. Not because I feel this is a better concept that what she went with, but because I feel she needs to be introducing herself to audiences and nothing about this video gives viewers any kind of hint into who Crystal is or what she's about. The US are already up on Pamyu Pamyu and as a result will probably end up comparing this video to one of hers, which whilst a compliment, isn't what Crystal is or has ever been about.