Black Japanese singer Aisha gives us Summer vibes in November, with “I Believe”

Blasian artist Aisha said ‘Well, if Crystal Kay ain’t gonna do her thing, then I’mma do it’.

I’m kidding. But I’m not. Because there are BIG Crystal Kay vibes from this song of Aisha’s.

“I Believe” is a really nice song. It has a vibe to it which would have made it a great song for a Japanese drama, or a Suntory commercial. But the timing for this song is terrible, because it’s too summery of a song to drop in November. And if Aisha’s record label felt so strongly about releasing this song now, then they should have recorded a ballad version of it too, which would have given it the potential to get picked up for a product tie in as we head into Winter and the holidays.

I really do need J-pop to bring back the winter ballads.

The song is one problem. But let’s talk about Aisha as a package.

Aisha is 32 years old and debuted in 2010. And yet, in the music video, she comes off as though she’s a teenager who just debuted.

Record labels really do not develop acts any more. It is crazy to me that Aisha has been in the game for a whole decade, but still sounds like somewhat of a novice and has a look which doesn’t really speak to anything. And it’s unfortunate. Because if Aisha’s shit was polished up, she could definitely go places. And even though Aisha featured on a bunch of songs for the beat ‘em up video game Guilty Gear -Strive-, she’s not even catching on with the gaming crowd. Sure. Guilty Gear isn’t quite Street Fighter levels of popularity, and is not marketed anywhere near as much. But, STILL. Gurl. Nothing!?

There is a gap in the market for an act like Aisha. Riri would have taken this slot, but she ain’t doing shit at the moment. Crystal Kay would have remained in the slot and been the queen of it, had her team not derailed a bitch after All Yours. And I don’t even know what’s going on with Thelma Aoyama. Aisha’s team are leaving money on the table by not packaging her better.