Hikaru Utada to release 4K versions of their earlier music videos on UTube throughout March

As part of Hikaru Utada’s walk down memory lane with their greatest hits album, Science Fiction; a bunch of their music video are being uploaded to YouTube in 4K.

Let us rejoice.

A video will be premiering near enough every day throughout March and the first week of April. There will also some cool social activity planned around the release of the videos, with an official hashtag (#HikaruUtada25th), which Hikaru’s team will be monitoring to pick their favourite comments to be highlighted and win prizes. And special zines for specific videos will be shared via Instagram, which includes interviews and behind-the-scenes info relating to the video and the song.

The full list of videos, dates and which will be receiving zines (marked with a 🗞️) can be found below.

14 March
Wait & See ~Risk~

15 March
Movin’ on Without You

16 March
Prisoner of Love 🗞️

17 March
Addicted to You 🗞️

19 March
For You

20 March
Can You Keep a Secret? 🗞️

21 March
Automatic

23 March
Final Distance 🗞️

24 March
Hikari 🗞️

25 March
Sakura Drops 🗞️

26 March
Deep River

27 March
Colors 🗞️

28 March
Dareka no Negai ga Kanaukoro

29 March
Be My Last

30 March
Passion

31 March
Keep Tryin’

1 April
Flavor of Life -Ballad Version-

2 April
Time Limit

4 April
Traveling

5 April
Sakura Nagashi

6 April
Heart Station

8 April
First Love

Each video will premiere at 9pm JST. 12pm GMT if you’re a UK fan. 8am EDT if you’re a fan on the East coast.

And whilst Science Fiction will include new mixes of “First Love”, “Can You Keep A Secret?”, “Sakura Drops”, “Colors”, “Flavor of Life -Ballad Version- ” and “Prisoner of Love”, the 4K music video uploads will feature the original mixes of these songs.

I will finally get to see the video for “Passion” in high definition quality. Because I have only ever seen that video in the most raggedy qualities imaginable. That shit is gonna hit like Hikaru getting hit by a bus, which we will now be able to see in 4K on 29 March.

As much as I wasn’t the biggest fan of the songs “Gold ~Mata au hi Made~” and “Nani Iro Demo Nai Hana” I adored the music videos, which were a nice reminder that Hikaru Utada has a great videography. There was a period around Heart Station where shit got a little uncreative and stale. But it was probably a combination of the divorce and Hikaru already knowing that they were probably going to go on hiatus, so ‘Fuck these videos’. But it’s nice to have a four week stretch for fans to relive old music videos and be reminded of how cool Hikaru’s videography is.

During these dark times where the world is an absolute mess, Namie Amuro holds her music videos hostage on disk drives in her Chanel purse, with her gun and her passport, and Crystal Kay uploads everything to her YouTube channel but her own music videos - it’s nice to see a Japanese music icon of the Heisei era still be active and sharing their music videos on YouTube in HD with the comments switched on.

Crystal Kay needs to pick up the damn phone and make some calls. Because with this year being the year of her 25th anniversary, uploading all of her videos to her YouTube channel in HD is EXACTLY what she should be doing.

If you head over to Hikaru Utada’s official YouTube channel, you can find links for all of the videos and set your notifications. I have set mine for “Sakura Drops”, “Traveling”, “Passion” and “Keep Tryin’”. Even back when those videos first dropped technology and fidelity was not prepared for those videos.

📰 Launch of release countdown campaign for first best album "SCIENCE FICTION" In addition to daily YouTube premieres of music videos up-converted to 4K quality and digital zines for each song, we will also hold a user-participated SNS message project with novelty items @ utadahikaru.jp

If you want the latest updates on everything related to the above, follow Hikaru Utada’s team. Hikaru Utada has their own official accounts on Instagram and Twitter, but you’re likely to get photos of pizza boxes on railway tracks, puddles and plasters on the ground, instead of links to the music videos and stuff. They are adorably terrible at actually promoting their own shit. But chances are, if you’re reading this, then you are already a fan and you already know this. But irregardless, accounts and links are below.

📱 Hikki staff: Instagram | Twitter
📱 Hikaru Utada: YouTube | Instagram | Twitter

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💿 Albumkaru Reviewtada: Precious | First Love | Distance | Deep River | Exodus | Ultra Blue | Heart Station | This is the One | Fantôme | Hatsukoi | Bad Mode

💿 Singlekaru Reviewtada: Time | Dare ni mo Iwanai | One Last Kiss | Pink Blood | Gold ~Mata au hi Made~

🎧 Spotifykaru Playlistada: Slaykaru Queentada | Hikaru Utada: R&B | Hikaru Utada: Ballads | Hikaru Utada: Bops | Hikaru Utada: Remixes

🎚️ Mixkaru Mashuptada: The Sanctuary of Passion