Crystal Kay releases a music video for the re-recording of her 2005 classic “Koi no Ochitara”, which pays homage to the escalators

Crystal Kay’s All Time Best 25th Anniversary is finally out. And to commemorate the release, we got a brand new video for the re-recorded version of “Koi no Ochitara”, which pays homage to the original video where Crystal stood in front of escalators.

I would love to know who came up with the idea for the original music video, because it was such a weird video with so many questionable creative choices. Crystal’s outfit. The hair. The location. The lighting. The VFX shots are actually really cool. But, why though?

“Koi ni Ochitara” is one of Crystal Kay’s most beloved and popular songs. It’s easily the one older song of hers that she’s performed the most amount of times. It’s her “Crazy in Love”. It’s her “Polyrhythm”. So, to cash in on the longevity and nostalgia of it was a great choice. But I do wish there was more of an anniversary and career retrospective angle to the music video, aside from it just being a homage to one video. The original video featured Crystal on large screens outdoors — so it woulda been nice to have had these scenes make a return, but with the screens playing some of Crystal’s older music videos. There should have been scenes of Crystal walking through subway stations and seeing posters promoting her older albums and singles — with Crystal tossing her hair as she walks past a poster promoting Spin the Music, as a nod to her current hair colour being a throwback to the red hair she had back then. There should have been scenes of Crystal passing young girls listening to older albums of hers on cassette tapes. And it should have ended with a scene of Crystal Kay passing her younger self from the original “Koi ni Ochitara” video on the escalators. But because Crystal’s team ain’t shit and apparently can’t seem to clear the usage of anything from Crystal’s Sony days, and Universal wants to act in denial about the importance and relevance of that chapter of Crystal’s career — we got none of this.

Some girl sitting at a desk in place of moments which were commemorative and celebratory of Crystal Kay’s 25 year long career was some bullshit. I don’t care if that girl has 1 million followers on Instagram. It was still some bullshit.

Girl. Fire the whole management and marketing team.

Crystal Kay - Koi ni Ochitara (Re-recording) | Virgin Music / Universal Music

I’ve never been a huge fan of “Koi ni Ochitara”. It’s not that I don’t like it, it’s just a very skippable song on Crystal’s Call Me Miss… album. And this truly speaks to the quality of Call Me Miss…, that “Koi ni Ochitara” (a great song) is skippable and one of the weakest songs on the album. I also felt that the songs Crystal released later on in the vein of “Koi ni Ochitara” — “Konna ni Chikaku de…” and “One” — were much better songs.

Can you believe “Koi ni Ochitara” is 20 YEARS OLD!?

Crazy.

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