Dis Cover: Jessie Ware - Superbloom

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A screenshot of Photoshop displaying multiple windows. One window features the regular edition cover art for Jessie Ware’s sixth studio album, Superbloom. Whilst the other window features the alternate cover art.

Jessica is releasing her sixth album, Superbloom on April 10th and she has unveiled the album cover, which true to the album title features lots of flowers. Very seasonal. I like it. But I’m not sure if I like the album cover though.

The cover art for Jessie Ware’s sixth studio album, Superbloom. Featuring Jessie stood posing, with one foot up on a stool, surrounded by flowers.
Jessie Ware - Superbloom | EMI / Universal

📷 Photographer: Rachell Smith | @rachell_photo
🎨 Art direction & design: Hales Curtis | @halescurtis

I see the vision and I like that. But I am not feeling the execution. I don’t like Jessie’s pose. And I don’t like how she’s styled.

A big part of Jessie’s image has always been her hair. But her hair isn’t really the main event the way it was on the album covers for Devotion, That! Feels Good!, and even What’s Your Pleasure?.

And whilst I get why that giant tulle skirt she’s wearing was chosen (it kinda looks like flowers, I guess), it being just one block of colour with no real shape is kinda distracting. To such a point that my eye is drawn to it, and it’s just not a cool enough skirt to be drawing attention. Having Jessie a wear a skirt made up of flowers instead of just being surrounded by flowers could have been one solution. Or having Jessie wear a skirt of peacock feathers or any type of feathers could have been another solution. The gay who has been styling Margot Robbie for her Wuthering Heights press tour shoulda styled this.

I also think Jessie’s pose is too flat. It doesn’t look regal or striking enough. And this is surprising to me, given that Benjamin Jonsson who some may know as Benjamin Milan — the UK father of the House of Milan — was the movement director for this shoot.

The single artwork for “I Could Get Used to This” is giving me more of what I wish the album cover gave. I mean…

The cover art for Jessie Ware’s single “I Could Get Used to This”. Featuring Jessie stood posting with her arm outstretched above her head, with a white peacock yellow flowers beside her.
Jessie Ware - I Could Get Used to This | EMI / Universal

The hair. The pose. The poise.

Superbloom also has an alternate cover, which I think is far better than the main one.

The alternate cover art for Jessie Ware’s sixth studio album, Superbloom. Featuring Jessie posing on the floor and leaning against a chair — wearing an ornate headdress and a dress with a skirt made of feathers.
Jessie Ware - Superbloom | EMI / Universal

The one positive thing I will say about the main album cover, is that I think it will look cool on a vinyl sleeve.

💿 Album reviews: What’s Your Pleasure? | What's Your Pleasure? (Platinum Pleasure Edition) | That! Feels Good!

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