Music video: Ayumi Hamasaki - Rule

Music video: Ayumi Hamasaki / 浜崎あゆみ - Rule | Random J Pop

The video was boring. It had a great concept, but was just boringly done.


For a song so loud and energetic, the video seemed to lack impact and well...energy. I always thought the song would've been better in the hands of Kumi Koda and the same goes for the video treatment. Kumi has that swagger that would've given this video more impact. Plus, she would've danced a heck of a lot more and also nailed the choreography. Everything concerning how Ayumi 'Robot face' Hamasaki was working it in the video was half-arsed. She looked great in the though.

The low down on the song: Ayumi's theme for Dragonball evolution