Music video: Eve - EVE

The girl who used to get budgets to have Hype Williams, Paul Hunter and Little X direct her music videos has had to resort to having her friend shoot her with a Galaxy S3 as she wanders around East London. Eve has clearly fallen on hard times. That Ruff Ryder well of funds has been tapped drier than DMX's arsehole in prison. "Eve" is very UK in its sound, fusing elements of dubstep and grime - so for the video to be shot in London and look like a Channel U video is very fitting. But for it to look this budget is a damn shame. The budget was so tight that Eve couldn't even afford a lace front and some glue.

Girls. Don't ever resort to wearing hats with the weave sewn into the rim as Eve does here. This look is not the one.


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