Music video: Namie Amuro - Neonlight lipstick

Namie working the black hooded cloak and serving up Sleepy hollow realness marks the point at which wigs were held for a random that broads can't pay.

"Neonlight lipstick"'s video feels wholly familiar, between it using the same concept of the commercial the song featured in and it also sharing the fairy tale theme of "Do me more" and the good and bad Namie concept from "Yeah-oh!". Just to put this into perspective in terms of what other chicks at Avex are doing with their time and money - "Neonlight lipstick" looks better than all of the music videos Ayu and Kumi Koda have released over the past year. In Ayu's case, "Neonlight lipstick" looks better than all of the music videos Ayu has released over the past 3 years.

"Neonlight lipstick" isn't that great a song. I love the B-section where the melody goes all Jackson's "Can you feel it?". But the song as a whole feels too murky. The production feels too loose and the auto tune on Namie's vocals just mar the entire song, causing the music and her vocals to just bleed into an electronic drone. It is a wholly forgettable song, but the video makes it more tolerable. The rich aesthetic and the pacing did enough of a job that I wasn't sat moaning about how there should have been more dancing. Although the dancing this video did feature could have been better. It didn't look as though there was an actual routine. All Namie and her shady cloak ho's were doing was just throwing their hips from side to side. But I'll forgive this because of how on point Namie looked dancing in the snow in that black hooded cloak.  I really am all about that look. Namie needs to turn up to Ayu's doorstep in that get-up and pull out a scroll which reads: 'I HEREBY DECLARE THAT YOUR CAREER BE LAID TO REST ON THIS DAY' as her two back-up cloak ho's blow black dust and smoke everywhere for that Juju death effect, just to make it official and make Ayu lose some sleep.