I thought we were done with "Everyday", but I guess not. Because Panasonic have dragged these girls back to set to do their little 'Awa dance' to "Everyday" AGAIN to push their new top loading washing machines. We get the same mix of the song and the same routine, but with updated visuals and some orange piece of fabric stapled onto the original sud-style monstrosities of dresses.
The link between a top loading washing machine doesn't really come through in this video. Neither does the washing machine connection, which was much clearer in the original video. This looks and feels a lot like their UNIQLO HEATTECH video, which was its own type of mess.
I don't know why I'm still on this thing about Perfume's shoes, when from the dresses, it's clear that their wardrobe team don't give a fuck about anything.
It would seem bizarre to me that (at time of writing) this video hasn't yet been featured on Perfume's official Instagram account as a story, given the way in which the video was shot portrait. There's no post on this at all on their Instagram account. But Perfume's digital marketing team have shown their ass with how rubbish they are for the longest, so what's new, right?
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