Shamir drops a quarantine package song and video, with "On My Own"

Pop singer Shamir has released their new single "On My Own", with a home shot video to boot. Whilst the video is how it is out of circumstance, and the song is about being on your own in the context of a relationship, this is some quarantine vibe shit. Bringing out the disco lights and sitting and playing music to stuffed animals about how you don't wanna be on your own is relatable content.

I remember when Shamir first came onto the scene in 2015 with "Call It Off" and their debut album Ratchet and really liking the direction of their sound and visuals, because they were so completely left of everything you would expect from a young Black artist at the time. It hearkened back to the 80s and 90s; times when Blackness in music was far more fluid than seemed to be the case generally in the early 2000s. But then Shamir just fell off of my radar, until 2 years later when Rina released her EP, on which Shamir featured on the song "Tunnel Vision".

Shamir's sound has completely changed since their debut, but is still in the same vein of being different from what you'd expect from a Black person, even now. Indie isn't a space where you see a lot of Black artists, even though they do exist and there are Black fans of the genre, me being one of them.

"On My Own" is a really fucking good song, and is probably one of the more Pop leaning and chart ready songs that Shamir has done since shifting over Rock and Indie. I'm not sure whether chart and mainstream success is something which Shamir craves, but there's potential for it with songs like this.

Stream Shamir's "On My Own": Spotify | Apple Music | YouTube Music | Google Play Music | Tidal