Dua Lipa drops a colourful music video for "Break my heart"

Right before her album drop, Dua Lipa released a new single "Break My Heart" accompanied by a music video.

We will never truly know if it was intended for this single and music video to release the same week as the album or if it was planned to release after. Between Miss Corona's Contamination world tour shifting things around for pretty much everybody and then Dua's album leaking 2 weeks ahead of its release date, causing her team to move the release up; we will never know. But Dua's team being reactive and adaptive has worked wonders. For Dua to drop a new song, a full blown music video and the album in the same week, in the midst of general uncertainty and so many other artists having to cancel releases and push things back shows that a bitch was prepared as fuck.

Seriously. Everything about the roll-out of this new album phase from Duolingo has been pretty on point.

Anyway. Let's get into the song and video.

I don't think the INXS sampling "Break My Heart" is as strong a single as "Don't Start Now" or "Physical", but it certainly has the best video. Duolingo gave y'all everything. Multiple set-ups, a bunch of looks, opulence, some choreo (don't y'all laugh), surrealism and great editing.

The first thought that popped into my head as I watched this was 'Imagine if Rina Sawayama had this type of budget'. She's released 3 amazing singles, one of which got a decent enough video and one which got a God awful one. Just imagine if Rina had Dua's budget and team.

Anyway.

Duolingo's second studio album Future Nostalgia was originally due to release on April 3rd, but due to the whole thing leaking, it hit streaming services on April 27th. There was a whole Insta live moment where Dua was talking about current times and some were putting a 'She's pushing the release date forward because of the pandemic'. But it's clearly the leak that forced the release date forward.

Future Nostalgia will probably end up having a ridiculous single run, just as Duolingo's debut album did. The album will probably end up releasing in multiple editions for the next 3 years too. Future Nostalgia gon' end up with a Deluxe edition, an Expanded edition, a Future Deluxe edition, a Complete Nostalgia edition. More so now because of the pandemic, because Warner will want to make up the loss of physical sales. But if Duolingo maintains the quality of the music videos and singles, of which I have no doubt of, then I won't knock the hustle.

She should definitely consider shooting a new music video for "Don't Start Now". That shit looks so out of place alongside "Physical" and "Break My Heart". It deserved a far better than what it got.