Kyary Pamyu Pamyu teases the Candy Racer song "Perfect Oneisan" for the debut of her own shampoo brand
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Sorry. I couldn't help myself.
And with the clip of a new song, comes with Kyary and a new brand. Yep. She really is a whole business woman now. She said 'Bitch. If brands won't fuck with me how they used to, then I'mma just make my own brands.'Kyary doing a shoot for her shampoo brand...wearing a wig, whilst talking about damage to her hair over time. Damn. Is she looking like Caillou under there? Was the baldness in the "Kamaitachi" video real!?
When I first saw this video and peeped the website, I couldn't understand why Kyary would want to be the face of somebody else's hair care brand when she just launched her own beauty and fragrance brand last year. Then I wondered why the branding looked so similar to her brand. AND THEN my dumb ass realised that the shampoo is from Kyary herself. Fenty Pamyu is out here building herself an empire. Other J-bitches better catch up. Although I do still find it odd that Kyary didn't release her shampoo range under her first brand venture, Nostalgia Syndrome, or some form of umbrella brand. But this seems to be such a Japanese thing to do; creating different things and off shoots of things which could sit under an existing thing. Utada albums instead of Hikaru Utada. Beni Daniels releases instead of Beni. Nintendo creating a Super Mario 35th anniversary Twitter account instead of just using the damn Super Mario account. You'd think these folk would want to leverage the existing following, but no. Japan lives for doing shit like this.
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HENNYWAY.
The main point of all this is that Kyarihanna Pamyu teased a new song as part of revealing her new shampoo line. And the song we got here was "Perfect Oneisan".
"Perfect Oneisan" sounds like another solid offering from Fenty Racer, featuring all of Kyary's charm, but still feeling new for her, as "Jumping Up" and "Dodonpa" did. It really is a shame that none of these songs were made singles or given music videos, because they are all giving what I think many fans had wanted more of from Kyary AND Nakata with Pikapika Fantajin. And they're just really good songs. I'm increasingly beginning to wish that Kyary had left "Gum Gum Girl", "Kamaitachi", "Kimi ga iine Kuretara" off of Candy Racer, because they really do sound like Japamyu off-cuts compared to everything else we've heard so far. But let's see how the whole album ends up when it drops in full on October 27th.
💿 Pamyu Pamyu album reviews: Japamyu | Pikapika Fantajin | Nanda Collection
📀 Pamyu Pamyu Special edition: Super Pamicom
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