Music Video: Crystal Kay and Daichi Yamamoto rep team Blasian for “Gimme Some”

I don’t know what Crystal Kay’s most recent meeting with LDH and Universal was like, but I’d like to imagine that she told them ‘Fuck that cutesy pop shit y’all been having me doing’. Because her latest single in collaboration with fellow Blasian Daichi Yamamoto “Gimme Some” flies in the face of what has (unfortunately) been Crystal’s image and sound for the past 7 years. And in the words of Melissa Jefferson, it’s about damn time. Because that shit was not the Crystal Kay that any of her fans or even CK herself was here for, and Crystal is finally letting everybody know who she is 4Real.

Welcome back bitch.

I coulda done with a lil’ dance routine and a pussy pop at a petrol station. Maybe an explosion. But I’ll take this. It matched the energy of the song.

Crystal Kay looks so good in this music video. Just as the song felt like it was a fusion of what Crystal gave for her English language releases and more of the CK we’ve seen in her Instagram Stories and Lives, the video does the exact same.

It hit me that we’ve never really gotten a music video from Crystal for any of her Japanese releases where she’s looked like this and given this energy. Crystal Kay has always been fine has hell, but she’s always been super demure in her music videos. Only with “Flash” did we get CK really channelling her inner Janet Jackson; selling sexuality and body confidence, but it seemed a little too awkward. As though Crystal wasn’t entirely comfortable being that person just yet. But by the time “Superman” came around, Crystal seemed to settle into showing more skin, moving on from her girl next door look and growing her confidence as a dancer. But there was still that demure quality to her. But now Crystal be straight up thuggin’ and looking dead in the camera knowing that she fine as hell, and that she can snatch people and some wigs up.

And it’s really cool and progressive to have a Japanese music video which features two Black Japanese artists, presenting themselves as they want to be seen, and not what will be the most palatable to the Japanese public.

Crystal Kay x Daichi Yamamoto | Directed by Shun Murakami

“Gimme Some” feels like a much needed jolt to Crystal Kay’s discography and videography, and feels like a re-introduction of sorts. Because none of the material she had released over the past few years really made any sort of statement about who she was as an artist, which is crazy considering she had a musical identity at one point which spoke so much to exactly who she was.

After such a long period of having low expectations for anything Crystal put out or had coming, I’m actually looking forward to what comes next for Crystal Kay.

Well... Nothing may come next, given that rehearsals for the September run of Pippin have officially begun. And we know Crystal’s team ain’t shit, so this will probably be the last music release from Crystal until later this year. ‘Cos I know damn well they probably didn’t plan for this, and therefore did not set up a schedule to have Crystal record songs and shoot videos that can be put out whilst she’s flying around on some wire in a top hat being a deceitful ho.

Girl. Fire the whole management and marketing team.

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🎧 CK Playlists: This is Crystal Kay | Crystal Kay: Ballads
📀 CK Special Editions: Euphoria, a Crystal Kay dance album | Sparkle, a Crystal Kay Christmas album

💿 CK album reviews: I Sing | For You | Vivid | Shine | Spin the Music | Call Me Miss... | All Yours | Color Change! | 4Real | Crystal Style | Almost Seventeen | 637 -Always & Forever- | C.L.L. ~Crystal Lover Light