Kumi Koda serves a side of "Strip" with no cakes

Kumi Koda has another new single out and it's kinda terrible.

I knew "OMG" was too much of a good thing. Of course the first song of Kumi's that I've liked in years would not get a video, nor be the start of a sudden good streak. Because lo and behold, here we are with an awful follow up.

This visual was used for the Japonesque gig of Kumi's RE(LIVE) show. Context which I think is important as to why this video has the theme that it does, and has absolutely nothing to do with the song. Then again, this is the same woman who threw some Hood faux Hip-Hop breakdown in the middle of a cover of Ricky Martin's "Livin' la vida loca".

I need to know if Kumi Koda has a creative director or somebody in some creative capacity with talent. Kumi's visuals have been rubbish for a while, but this whole 'era' has been especially bad.

First we have that tired ass RE(LIVE) promo artwork being repurposed badly for a string of singles. Now a tour video which is very contextual to a tour being used as a music video. I can't even chalk this mess up to a lack of budget. Because if you're resourceful, have solid creative direction and a director with talent, you can serve a good music video. But Kumi has none of these things from what I can see. Not a single one.

Even with the backstory, going with THIS as a music video was still an odd choice. It would have been better if Kumi just hadn't bothered or just showed a montage of clips from the TV show that this song is the theme of (TV Fuji's Rika). Keep a tour visual as a tour visual. Unless that shit could pass as a good music video.

What they should have actually done was just thrown it back to the "Juicy" days and had Kumi act a ho. Pre 2012 Kumi would never had released a song with the lyrics ♪ Watch me make dat booty dip ♪ and not make that ass touch the floor in the music video.

This RE(CORD) album gon' be RU(BISH). But we already knew that. Roll on November 13th.

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