Music video: Jessie Ware - Imagine it was us


Jessie just snatched my hi-top trainer off of my foot and threw it back into the 90s with this shit.

Produced by Jessie's beat laying partner in crime Julio Bashmore with a video directed by Jessie's visual partner in crime Kate Moross - Jessie is in familiar care, yet manages to give us something new unlike anything else on she's done before: something strictly club driven.


"Imagine it was us" will feature on the gold edition of her critically debut album Devotion - which will release physically in both the US and the UK. The song will stick out like a sore thumb amongst the original Devotion tracklisting, but it acts as a much better introduction of her to the US than "110%" ("If you're never gonna move") did and it has 'UK Summer hit' written all over it.

If Jessie had gone IN on that dance floor and started slow grinding and whipping a ponytail on that dude at the end of the video, this would have been perfection.

The 90s deep house stank on this song is giving me all I need right now.